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Event Insurance: Preparing for Liability, Cancellation, and more

Think of event insurance as your safety net, an essential tool that catches you when unexpected twists and turns threaten to disrupt your well-laid plans.

Published on:
November 27, 2023

Welcome to the world of event insurance, a not-so-talked-about yet crucial aspect of planning and organizing events. Think of event insurance as your safety net, an essential tool that catches you when unexpected twists and turns threaten to disrupt your well-laid plans.

In these times, where the only sure thing seems to be uncertainty, having a backup plan in the form of event insurance is more important than ever. Why? Consider this: the events industry is booming and expected to skyrocket to $1,552.9 billion by 2028. With big numbers come big risks. Take 2020, for example. When ten tech conferences had to be cancelled in 2020, the cost was over $1.1 billion! Event insurance is all about planning smart and sleeping easy, knowing you're prepared for whatever comes your way.

What is Event Insurance?

In its simplest form, event insurance is like a protective bubble around your event. It's a specific type of policy that shields you from financial losses linked to event mishaps. There are a couple of basic types to know about:

  1. Cancellation Insurance: Your lifesaver if you need to cancel or postpone. Bad weather, a key participant falling ill – cancellation insurance coverage has your back.
  2. Liability Insurance: This one's necessary if someone gets hurt or something gets damaged at your event. Liability insurance is often mandatory for booking venues and, thus, key coverage for all event types.


And it's not just these two; there's a whole spectrum of event insurance types, each tailored to different needs, like property or liquor liability insurance.

Why Event Insurance is Essential

Why does investing in event insurance matter? Take the Wimbledon Championship as a prime example. For 17 years, they consistently invested in event-cancellation insurance. During the unprecedented times of COVID-19 in 2020, which led to the tournament's cancellation, Wimbledon's foresight in consistently investing in event insurance paid off -- literally. They received a $141 million insurance payout. This goes beyond merely recouping losses; it clearly shows that event insurance can be the key element that separates a catastrophic economic setback from a situation that's under control.

Why Organizers and Sponsors Require Event Insurance

Organizers and sponsors require event insurance for several important reasons.

  1. It mitigates financial risk. Events involve significant investment, and insurance protects against losses from unforeseen cancellations or liabilities. 
  2. It reassures all stakeholders, including vendors, sponsors, and attendees, that their interests are protected, enhancing credibility and trust. 
  3. Lastly, in many cases, venues and regulatory bodies mandate insurance for legal compliance, making it not just a precaution but a necessity for conducting events. 

This coverage is a strategic tool for ensuring the stability and success of events, regardless of unexpected challenges.

Ensuring Peace of Mind with Event Insurance

Event insurance does more than protect your wallet; it builds trust with everyone involved, from vendors to attendees. Whether you're hosting a giant festival or a small workshop, think of event insurance as that secret ingredient that helps turn your event from a great idea into a success.

But why just read about it when you can experience the benefits firsthand? At Wisedocs, we don't just discuss event insurance; we live it through our events. We invite you to explore our team’s event activity at Wisedocs' Events Page. Here, you'll see how we apply the principles of thorough preparation and risk management to create successful, memorable experiences.

Join us, and let’s navigate the exciting world of events together, backed by the security and confidence that only comprehensive event insurance can provide.

Paig Stafford

Paig Stafford is an aspiring Registered Dietitian and experienced writer, skilled in making complex health and tech topics accessible. Her work spans sectors like tech startups and software companies, with a focus on health tech. Currently, she's pursuing a MHSc in Nutrition Communication at Toronto Metropolitan University, linking dietetics with health insurance tech. In her free time, she enjoys creating healthy recipes and video gaming.

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